THIS YEAR'S CHANNEL 4 PARALYMPICS CAMPAIGN IS HERE!

THIS YEAR'S CHANNEL 4 PARALYMPICS CAMPAIGN IS HERE!

As we gear up for next month’s Paralympics in Paris, check out the latest Channel 4 campaign ‘Considering What?’ directed by Steve Rodgers!

Produced by Biscuit and 4Creative, the campaign portrays Paralympians facing universal challenges including gravity, friction and time.

Following a Channel 4 study that showed 59% of people watched the Paralympic Games to “see athletes overcoming their disabilities”, the underlying theme is to challenge these perceptions.

Starring athletes including Aaron Phipps, Sarah Storey and Emmanuel Oyinbo-Coker, the commercial features Production Design by echo’s Jon Henson!

#echo #echoartists #Channel4 #Paralympics #Biscuit #4Creative #JonHenson #SteveRodgers